Introduction to Entrepreneurship

Catalog description

Entrepreneurship can be considered a process of economic or social value creation. Entrepreneurs pursue new business opportunities in an innovative and path-breaking way making entrepreneurship one of the most powerful and influential forces of change in the world. Especially during times of crises and constraints, outdated business models and industries are being disrupted by startups with new and better ideas on how to provide customer value. The course provides a broad understanding of entrepreneurship and its underlying theoretical foundations (lectures) combined with more applied elements (case studies and design sprint). It introduces students to tools and techniques for generating, developing and evaluating ideas for new products, services, and the business models and how to execute these ideas. Using a variety of readings, examples, discussions, and experiential exercises, this course teaches a range of transferable skills required to become an entrepreneur, and raises the students' awareness of the legal, business, managerial, creative, analytical and interpersonal skills relevant to setting up and running an innovative organization.