Big Data and Data Mining: Business Applications

Catalog description

Big data and analytical thinking are critical for modern businesses to create long-term competitive advantage. Serving as an introduction to investigate how big data and data mining can be used to directly impact business decisions, this course discusses the need of data mining, bridges the divide between technical skills and business know-how, and explains how to extract actionable knowledge from massive amounts of data through business case discussions, assignments, and individual/group projects. Prerequisite: CSCI-SHU 11 Introduction to Computer Programming Fulfillment: BUSM Marketing elective; BUSF Non-Finance elective; Business Analytics track; IMB Business elective.