BTEP-UB 5
BTE Startup Lab
New York University · UGRD · Fall 2026
Catalog description
This course provides real world, hands-on learning on what it’s like to start a new venture. This is a practical class — essentially a lab. The goal is to create a simulated entrepreneurial experience for students with all the pressures and demands of a real world early stage startup within the constraints of the classroom setting. In this class, students will start with a problem area, conduct extensive primary research, and learn to follow the evidence. While the end result is not a slide deck for a VC presentation, experience has shown that presenting investors with evidence in the form of the results of hundreds of customer interviews will definitely pique their interest.
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