Audience Development and The Visual Arts

Catalog description

Investigates the processes of art galleries and museums employ to expand visitorship, membership, attendance and support. The course will examine professional practices in constituency identification and analyze audience members' values and lifestyles as they pertain to consumer and visitor decision making. Students will study the methods used in preparing creative marketing strategies, visitor surveys and membership drives. Through practical review of audience needs assessments, the course will prepare students to create programs, expand audience and meet community interests.