Retail Architecture Imagery, Trends, and Technology

Catalog description

The growth of online retail sales is forcing traditional “in-shop” owners increasingly to retain the professional services of architects to develop venues to attract and keep customers inside the stores. This one-day seminar for architects and designers covers the fundamentals of retail architecture and its evolution by exploring the latest merchandising and technological developments in the industry. Examine the roles of in-house store planners and construction and display professionals, which include creating exterior and interior store images that reflect the brand; recognizing the balance between creativity and standards, current lighting design and audio-visual display, anchor and specialty stores, retail leasing and the tenant package, and international development and cultural challenges; and establishing a design sequence—from merchandising to planning to display—by evaluating “back of house” support functions, such as recording sales, loss prevention, and customer service.