Entrepreneursh ip and Small Business Management

Catalog description

An introduction to the nature of entrepreneurship and the small business environment. Major topics covered include: the impact of small businesses on the overall economy, entrepreneurial alternatives/start-up plans, small business marketing, practices used in the operation of a small business, and social, legal, and ethical issues in small businesses. Students will be exposed to the CORE FOUR or similar methodology of business planning and be req uired to complete a small business plan as an integral part of coursework.