Creativity, Innovation, & Entrepreneurship

Catalog description

This course provides a hands-on exploration of the entrepreneurial process, from opportunity recognition and evaluation to resource acquisition and management. Students will analyze real-world case studies of successful and failed startups, gaining insights into the challenges and complexities of building a business. Through practical exercises and projects, students will learn how to create viable business models, conduct effective market research, and craft compelling pitches to potential investors and other stakeholders. The course emphasizes critical thinking, problem-solving, and effective communication—essential skills for entrepreneurial success.