MKTG 670

Marketing Theory

New Mexico State University-Main Campus · UGRD · Fall 2026

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The evolution, development, construction, and evaluation of the major theoretical perspectives of marketing. Fundamental to the understanding of contemporary marketing and preparation for investigations into the nature and role of theory in marketing. May be repeated up to 3 credits.

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Class #new_mexico_main_campus_2-MKTG670Fall 2026UGRD3 credits
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