MKTG 640
Measurement and Structural Equation Modeling
New Mexico State University-Main Campus · UGRD · Fall 2026
1 section
Catalog description
Explores theories of measurement that underlie all quantitative analysis, including the use of structural equation models. Contrasts classical test theory with item response theory and generalizability theory. Covers PRELIS and LISREL, and critiquing structural equation models by other researchers. May be repeated up to 3 credits.
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Availability not recently verifiedClass #new_mexico_main_campus_2-MKTG640Fall 2026UGRD3 credits
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