MKTG 440

Sales, Negotiations, and Customer Relationship Management

New Mexico State University-Main Campus · UGRD · Fall 2026

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This course focuses on addressing the issues, processes and strategies related to professional selling and sales management. This is a comprehensive course in the art of selling, focusing on relationship building, negotiating, and sales management. Various techniques will be explored, including prospecting, lead management, product introduction, negotiation, closing strategies, and relationship management.

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Class #new_mexico_main_campus_2-MKTG440Fall 2026UGRD3 credits
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