Global Strategic Communications: Cultural Perspective

Catalog description

This course is set up to combine both theory and practice, regarding global communications, especially from cultural perspectives. Also, this course is designed for students to understand persuasive strategic communications in different nations. Markets are no longer bound with their physical locations because of the communication technologies. To successfully address the strategic communications in global market, marketers and advertisers need to fully understand “local” challenges coming “deep” from cultural, economic, regulatory and competitive differences. Based on theoretical and practical understanding of the dynamic interplay between global and local forces, students will acquire theoretical as well as practical understandings of how to accomplish the goals of strategic communications in global markets. Thus, the core objective of this class is to develop an ability to analyze and map out persuasive communication strategies that are effective in global markets.