Risk and Crisis Communications in Agricultural, Consumer, and Environmental Sciences

Catalog description

The purpose of this course is to introduce risk and crisis as interdisciplinary concepts, reviewing theoretical frameworks from a variety of fields and perspectives, such as communication, social psychology and public relations. Students will develop a theoretical understanding of all aspects of strategic communication pertaining risks. Using readings and reflective writings, you will understand how individuals cognitively process risks and how to leverage trust and knowledge to facilitate public understanding. In addition, you will learn crisis communication and management from an organizational perspective. Using case studies and discussions, students will be able to recommend strategies for managing crises occurred to agricultural and natural resource industries.