Communications Campaigns in Agriculture

Catalog description

Client-based marketing and communication needs for stakeholders in agricultural and life sciences. Students will learn brand awareness for agricultural stakeholders by developing a campaign of communications and marketing materials using multiple modes (e.g., written, visual, social). Students in this course will gain an overall understanding of the agricultural communications industry by developing portfolio materials, prepare for the job and internship search process, and identify the skills necessary to grow in and contribute to a communications profession.