MGMT 722

Marketing Management

University of New Mexico-Main Campus · UGRD · Fall 2026

1 section

Catalog description

Overview of concepts and theories related to consumer behavior/segmentation, marketing research, competitive positioning, marketing information systems, distribution, pricing, promotional considerations and relationship marketing. Focuses on products and services, and the creation of an actual marketing plan.

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Current meeting, instructor, credit, and enrollment details

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Class #new_mexico_main_campus-MGMT722Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
Meeting dates: —
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Instructor: Staff

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