MGMT 487
Promotion Management
University of New Mexico-Main Campus · UGRD · Fall 2026
1 section
Catalog description
Analysis of personal and non-personal forms of marketing communications in both industrial and consumer markets. Emphasis of promotion as a marketing mix strategy, budgeting and media analysis, and incorporating research in the development of promotional strategies.
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001
Availability not recently verifiedClass #new_mexico_main_campus-MGMT487Fall 2026UGRD3 credits
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