MGMT 480
Consumer Behavior
University of New Mexico-Main Campus · UGRD · Fall 2026
1 section
Catalog description
Interdisciplinary analysis of consumer behavior through review of theories, explanatory and predictive models, empirical studies and consumer research methodologies. Emphasis on theoretical foundations and marketing strategy formulation. Prerequisite: 322. Restriction: admitted to B.B.A. Business Administration.
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001
Availability not recently verifiedClass #new_mexico_main_campus-MGMT480Fall 2026UGRD3 credits
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