Language of Advertising

Catalog description

This course focuses on the role that language and other symbolic systems play in advertising, branding, and marketing persuasion. Students analyze and evaluate the social meaning that is conveyed through marketing language choices and become more critical consumers as a result. Questions of who is targeted by particular linguistic practices and how those marketing choices contribute to definitions of social and cultural groups are addressed. Students will have the opportunity to conduct mini research projects to extend their knowledge of concepts and test hypotheses presented in class. No prior knowledge of linguistics or marketing research is assumed.