Developing Strategic Campaigns

Catalog description

This course is the capstone course for students who are strategic communication majors. It focuses on using theories, influence principles, and established professional practices to develop a fully integrated strategic communication campaign for a local client. Emphasis is placed on research, planning, strategy development, the creative process, visual presentation, and teamwork. The course provides the opportunity to work in an agency setting, complete with departments and coordinators. It culminates in producing a campaign plan book and making a client pitch in a competitive environment.