Music Entrepreneurship 2: Monetizing Your Ecosystem

Catalog description

This is a hands-on required graduate course that provides instruction to effectively monetize a musician’s career by putting into practice the tools developed in Entrepreneurship 1. The course puts into actual practice the online funnel-building theories learned in Entrepreneurship 1 to actually launch a working funnel. Specific topics include: Using audience identification techniques to build audiences using online tools, deploying of an online audience development funnel, budgeting for online advertising, deploying and split- testing effective offers, capture pages and promotional videos.