Data-driven Marketing Decision Making. 3 credits, 3 contact hours

Catalog description

Prerequisites: MRKT 330 or departmental approval. This course focuses on using data-rich findings to make marketing-related decisions. Students will learn how to use results derived from data analytics to make a variety of strategic and tactical decisions, such as marketing mix, market segmentation, new product design, and customer value assessment. This course aims to help students integrate knowledge of marketing concepts with analytical problem solving.