Business to Business Marketing. 3 credits, 3 contact hours

Catalog description

Prerequisite: MRKT 330 . Industrial or business-to-business (B2B) markets account for more than half the economic activity in the US. They differ from consumer markets in characteristics such as number and size of buyers, demand, buying patterns, and processes. Thus understanding the distinction between business markets and consumer markets and the impact these differences have will be discussed during the course. Various industrial contexts and ethical issues are also discussed as are other course concepts using cases, videos and role playing.