MRKT 378

Marketing Analytics. 3 credits, 3 contact hours

New Jersey Institute of Technology · UGRD · Fall 2026

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Prerequisites: MRKT 330 , MGMT 216 and MGMT 316 . The goal of this course is to immerse students in the technical challenges associated with contemporary marketing analytics as applied to business processes and data-driven decision making. To achieve this mission, the course will introduce modules covering the state-of-the-art in R programming applied to data analysis for marketing problems.

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Class #new_jersey-2047Fall 2026UGRD3 credits
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