MRKT 332

Advertis Theory & Techn. 3 credits, 3 contact hours

New Jersey Institute of Technology · UGRD · Fall 2026

1 section

Catalog description

Prerequisite: MRKT 330 This course addresses the total marketing communications function. It discusses the importance of integrated marketing communications (IMC) and provides coverage of advertising, sales promotion, public relations/publicity, direct response, interactive advertising and personal selling.

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Class #new_jersey-2043Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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