Customer Insights. 3 credits, 3 contact hours

Catalog description

Prerequisites: MATH 105 or MGMT 116 and MRKT 330 . Provides coverage of frameworks, concepts, tools, and techniques to discover and communicate business-relevant customer insights. Included are strategies for understanding the customer journey to gain insights from customer behavior (including Business to Business, Business to Customer, and Business to Me [individual]), and from experiences that allow marketers to understand buyer propensity and behavior.