Business Data Visualization and Storytelling. 3 credits, 3 contact hours

Catalog description

Prerequisites: CS 100 , CS 103 or CS 106 , and MGMT 216 . The advancement of AI and Big Data has heightened the significance of visualization, yet it has concurrently introduced greater complexity. Data analysis and visualization are essential tools for business communication, particularly for business analysts, managers, and decision-makers. While some visualizations have proven highly effective in encapsulating the essence of data, there also exists a multitude of notorious examples demonstrating inadequacies in visual representation. In this course, students will develop proficiency in a wide range of data visualization methods, with a focus on those most relevant to business contexts. They will learn to effectively present complex information using various visualization techniques, gaining hands-on experience with software such as Tableau and Python that will enhance their story telling ability. Additionally, students will analyze various business cases to identify and evaluate the impact of successful visualizations.