Business with Big Data. 3 credits, 3 contact hours

Catalog description

Prerequisites: MGMT 190 , MGMT 116 . This course serves as an introduction to the concepts, technologies, and applications of big data in business contexts. Business students will gain an understanding of the fundamental principles underlying big data analytics, its significance in decision-making processes, and its role in driving business innovation and competitiveness. Through lectures, hands-on exercises, case studies, and discussions, students will learn about the characteristics of big data, data management techniques, analytical tools, and ethical considerations associated with big data usage.