Ethnographic and Marketing Research. 3 credits, 3 contact hours

Catalog description

Restriction: Junior level or higher. Research methodologies will be explored and conducted as a means to lend an objective understanding of user needs, desires and motivations. This will occur through well documented interviews, surveys, observations and interventions. The information gathered will be used to shape new products, add value to existing products or give insite to yet unexplored products or marketing opportunities.