Strategic Communication. 3 credits, 3 contact hours

Catalog description

Prerequisites: ENGL 102 and COM 318 ; COM 318 provides necessary background for the course. Corequisites: College-level writing, speaking, and research skills needed for course success. This course introduces the principles and practices of strategic communication, which is a critical aspect of contemporary business and organizational operations. Students develop an understanding of the role of strategic communication in achieving managerial objectives, building relationships with stakeholders, and protecting organizational reputation. Topics covered include audience analysis, message development, content creation and curation, as well as media evaluation across various mass and social media platforms.