Social Media Analytics and Management. 3 credits, 3 contact hours

Catalog description

Prerequisites: ENGL 101 and ENGL 102 with a grade of C or higher; COM 201 or PSY 201 with a grade of C or higher; COM 201 or PSY 201 provides necessary background for the course. Corequisites: College level oral and written communication skills are required for success. This course surveys the theoretical foundations and technical skills of social media analytics and management. Students will develop a comprehensive understanding of the principles and strategies for analyzing and managing social media in the social and behavioral sciences.