Media Strategy and Communication

Catalog description

In this course, we will introduce contemporary media strategies and learn how to use them to influence public policy. We will focus on: Recognizing the dynamics of the news cycle and how to identify opportunities in a saturated media landscape; Developing a message and a strategy to convey the message; Writing to advance a message in different media; Verbal skills to deliver a policy message via TED talk, panel or news conference; Nuance and differences when interacting with TV, radio, print, and social social; Introducing and practicing interview skills for TV, video, radio, print, and online media; and Understanding the power of image and authenticity.