Strategic Communications for Public and Non-profit Sectors

Catalog description

Effective communication reflects the organization’s vision, mission, and values and advances organizational objectives. Effective communication reflects a clear understanding of internal and external stakeholders’ needs, motivators and interests. The course will explore the elements of communication and effective strategies and tools used in the public and nonprofit sectors to engage, educate, and inform constituents and stakeholders. The result is improved constituent relations, strengthened collaborative relationships, and improved organizational and crisis management.