MKTG 753
Consumer/Buyer Behavior
University of New Hampshire-Main Campus · UGRD · Fall 2026
1 section
Catalog description
Covers concepts, models, and theories from the behavioral sciences applied to consumer decision making and purchasing behavior. Examines consumer behavior from economic, psychological, sociological, and anthropological perspectives. Topic coverage includes discussion of marketing strategies and tactics to understand and influence consumer choice.
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001
Availability not recently verifiedClass #new_hampshire_main_campus-MKTG753Fall 2026UGRD4 credits
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