Digital Strategy in Communication

Catalog description

This course prepares students to develop, implement, and evaluate digital strategies that align with organizational goals. Emphasizing strategic thinking rather than platform-specific tactics, students will explore how audience analytics, including digital behavior, inform strategic decisions in social media and digital communications. Students will examine how to engage digital audiences through integrated campaigns, optimize content performance through strategic analysis, and apply theory to marketing, business communication, or advocacy efforts. Through case studies, strategic frameworks, and campaign modeling, this course equips students to lead digital initiatives in a fast-changing media landscape.