MKT 423
Advertising Management
Nevada State University · UGRD · Fall 2026
1 section
Catalog description
In-depth study of the factors important for the development of successful advertising campaigns, Topics include a situation analysis, selection of target markets, development of objectives, creative guidelines, media selection and scheduling, budgeting, and performance evaluation. Pre-requisite(s): Junior standing and MKT 301 . MKT 400 recommended. NOTE: Students are advised to take MKT 400 prior to taking MKT 423 .
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001
Availability not recently verifiedClass #nevada-0740Fall 2026UGRD3.00 credits
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