MKT 312
Buyer Behavior
Nevada State University · UGRD · Fall 2026
1 section
Catalog description
Individual differences, social and cultural factors, and situational variables that impact on attitude formation and change, learning, decision making, and behavior of consumers. Emphasis on the use of this information to develop marketing programs. Pre-requisite: MKT 301
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001
Availability not recently verifiedClass #nevada-0738Fall 2026UGRD3.00 credits
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