Entrepreneurial Marketing

Catalog description

This course covers the strategies and tactics that entrepreneurs utilize in marketing their products and services in an environment of low-marketing budgets and no brand history. Beginning with branding and positioning as a basis, the course explores various guerrilla marketing methods as well as more traditional promotional event and public relations methods. Pre-requisite(s): ENT 202 and ENT 300 (with a grade of 'C-' or better) or with instructor approval.