MKT 4220

GLOBAL STRATEGIC ACCOUNT MANAGEMENT

University of Nebraska at Omaha · UGRD · Fall 2026

1 section

Catalog description

Throughout this course, the management of strategic account programs at national, multi-country, and global levels will be addressed. The primary focus of the curriculum is on the critical success factors for driving revenue, sustainable long term-growth and profitability with a base of core strategic buyers. (Cross-listed with BSAD 8226 )

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Class #nebraska_omaha-MKT4220Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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