MKT 3610

BUSINESS TO BUSINESS MARKETING

University of Nebraska at Omaha · UGRD · Fall 2026

1 section

Catalog description

This course examines the decisions involved in marketing goods and services to the industrial buyer as opposed to the consumer buyer. Buyer motivation, promotion decisions, channel decisions, product development and pricing policies involved in the marketing of industrial goods are considered.

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Class #nebraska_omaha-MKT3610Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
Meeting dates: —
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Instructor: Staff

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