MKT 3350

MARKETING SERVICE PRODUCTS

University of Nebraska at Omaha · UGRD · Fall 2026

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This elective explores how intangibility forces customers to evaluate service products differently, creating more challenges for marketers. The course is based on the premise that financial benefits reward services that provide value to customers, and develops strategies for creating value.

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Class #nebraska_omaha-MKT3350Fall 2026UGRD3 credits
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