SOCIAL MEDIA COMMUNICATION

Catalog description

Social Media Communication (SMC) introduces and explains social media and social network sites, as these apply to journalism, advertising, public relations and digital marketing communication. Computer-mediated communication within social media cultivates critical thinking about opportunities and challenges, including engagement, privacy, trust and misinformation. Social influence happens within mediated interpersonal, entertainment and sports posts that present identity and cultivate online communities. Contemporary problems and issues are explored, such as justice, politics, romance and health.