STORYTELLING AND PERSUASION WITH DATA FOR BUSINESS

Catalog description

This course provides an in-depth study of how to build a compelling story using data for business professionals to make winning arguments, it provides an overview of a number of technologies and research disciplines that enabled the power of data visualization. In today's inter-connected world we all live in a world of "Big data". While most data are unstructured, large amounts of data contain structure and can be used by businesses to help their organizations make better and more efficient business decisions. Data visualization is critical to managing big data, and can essentially be defined as the science (analytical) and art (design) of manipulating and presenting data for expression and cognitive recognition. In other words, data visualization involves taking data and using it in a way that humans can clearly understand. It is forcing business to transform themselves into "visual" organizations, generating business intelligence and insights to seek competitive advantages.