BSAD 8560

MARKETING STRATEGY: CUSTOMERS AND MARKETS

University of Nebraska at Omaha · UGRD · Fall 2026

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This course will focus on how successful businesses match their objectives and resources with opportunities in the marketplace by identifying and measuring consumer needs, determining target markets and deciding which products and services to offer. This course will also address pricing, promotion, and distribution strategies to create competitive advantage in domestic and international markets. (Cross-listed with BSAD 8560F ).

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Class #nebraska_omaha-BSAD8560Fall 2026UGRD2 credits
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