BUSINESS ECONOMICS AND CORPORATE STRATEGY

Catalog description

Using Porter's famous "Five Forces" stakeholder framework, students taking this course learn both how successful business executives can apply economic analysis to inform business strategy from both an internal operations and external stakeholder perspective. Internal operations involve the managing labor, equipment, and materials acquisition from suppliers in cost effective ways. External stakeholder perspectives involve consideration of a company's domestic and global industry structure, behavior of its competitors, consumer behavior, as well as broader community influences. (Cross-listed with BSAD 8480 ).