BSAD 8345
CONSUMER BEHAVIOR
University of Nebraska at Omaha · UGRD · Fall 2026
1 section
Catalog description
Consumers purchase, use, experience, and dispose of products and services as part of their consumption process. How and why consumers choose various brand options, form judgments about these brands, and decide which options to buy and/or re-buy are essential knowledge for marketing professionals. The course covers the psychological and social issues that guide consumption decisions. (Cross-listed with MKT 3320 ).
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001
Availability not recently verifiedClass #nebraska_omaha-BSAD8345Fall 2026UGRD3 credits
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