INNOVATION VENTURES

Catalog description

This team-based course provides students with the opportunity to practice the basic tools of business discovery and validation. Concepts and techniques in innovation, entrepreneurship, and strategy will be used to aid students in the venture creation process. Important considerations impacting the viability of the venture post formation will also be explored. Practical real-world experimentation is the central component of the course and will help students to conceive, develop, and launch their own innovative ventures. (Cross-listed with BSAD 8726 , HCC 8256 , ENTR 4720 , ENTR 8726 , MGMT 4720 , MGMT 8726 , MKT 4720 , MKT 8726 ).