Data Mining and Descriptive Analytics

Catalog description

Data mining applies quantitative analysis to support humans in identifying actionable information from large amounts of data. Actionable means that value can be obtained, which for businesses usually relates to making money. This course will focus on how data mining has been successfully applied in business. It will also describe in non-technical terms how the statistical and artificial intelligence-based tools commonly used in data mining work. The course will also address ethical issues related to use of information obtained through data mining.