MRKT 970
Development of Marketing Theory
University of Nebraska-Lincoln · UGRD · Fall 2026
1 section
Catalog description
Continuing development of marketing theory, utilizing a review of "classic" and current marketing literature. Historical roots of marketing as a discipline, the requirements for marketing theory, and current efforts and future directions in the development of a mid-range theory of marketing.
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Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #nebraska_lincoln-MRKT970Fall 2026UGRD3 credits
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