Customer Analytics and AI

Catalog description

For most companies, business success requires the ability to uncover genuine insights about their potential and current customers. This requires asking the right research questions, collecting data, analyzing it, and drawing inferences to make better business decisions. Analysis of consumer-level data is vital in assessing new business opportunities, go/no-go decisions for new products, pricing, and product design issues, among other business issues. This course provides you with the fundamental skills and tools needed to generate actionable insights in the age of AI.