MRKT 460

Key Account Selling

University of Nebraska-Lincoln · UGRD · Fall 2026

1 section

Catalog description

Teaches how to segment key accounts, how to identify high-margin business opportunities, how to sell to complex enterprises, and how to manage a Key Account team. Students practice key account presentations through role-play exercises and make actual calls and presentations to businesses in the region.

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Class #nebraska_lincoln-MRKT460Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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