MRKT 457

Customer Relationship Management and Sales Technologies

University of Nebraska-Lincoln · UGRD · Fall 2026

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Focuses on understanding and managing customer relationships through the use of technology. Learn about the customer lifecycle, customer lifetime value, and the importance of data for creating and maintaining good customer relationships. Train on current CRM systems and learn about the role of emerging technologies in the modern sales organization.

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Class #nebraska_lincoln-MRKT457Fall 2026UGRD3 credits
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